“Opportunities in a Changing Beef Industry”
Another all-star list of beef industry speakers from throughout the U.S. will be featured at the 6th annual Cattlemen’s Workshop. The event is scheduled for Saturday, January 23, at 9:00 a.m. at the Blue Mountain Conference Center in LaGrande, Ore.
The central theme of the free workshop – “Opportunities in a Changing Beef Industry” -- represents an outstanding opportunity for Pacific Northwest cattlemen to keep abreast of the challenges and opportunies facing the cattle industry.
The Workshop has grown in stature the last several years and has become one of the premier cattle producer educational opportunities of the year in the region. With nationally renowned speakers presenting, the attendance has grown dramatically with more than 350 people attending last year. The conference is fully sponsored by industry affiliated companies and has built a reputation as a national template for cattle producers to hear from experts they would normally see at a national convention.
This year’s list of well known speakers includes:
· Phil Seng, US Meat Export Federation President and Chief Executive Officer -- the top trade representative for the US beef industry who travels extensively throughout the world promoting beef and dealing with international trade issues. Seng was recently inducted into the Meat Industry Hall of Fame in Chicago as one of the leading figures in the meat industry and recognized as a key figure in expanding the presence of U.S. beef and pork in Asia and across the globe. He is the only American to serve as president of the International Meat Secretariat, where he served four years. He has also served on the President’s Ag Policy Advisory Council in Washington and many other organizations that promote beef throughout the world.
· Forrest Roberts, Chief Executive Officer, National Cattlemen’s Beef Association -- Roberts became the leader of the largest cattlemen’s organization on January 20, 2009. The search for NCBA’s top executive last year was very competitive and Mr. Roberts was selected because of his ag background, business experience and his passion for the livestock industry. He is a dynamic leader leading NCBA into the future so that it can better serve the cattlemen in this country.
· Collin Woodall, Executive Director of Legislative Affairs, NCBA Washington DC – Woodall is advancing the message of U.S. cattlemen on many key issues facing Congress including food safety, climate change, property rights, Cap and Trade and a myriad of other items. He is on the “front line” for all cattlemen in this challenging political environment.
· Dr. Bernie Rollin, Distinguished Professor, University of Bioethics, Colorado State University -- Rollin one of the world’s leading scholars on animal rights and animal welfare issues. He has lectured more than 1,000 times all over the world and has become an advocate for ranchers across the industry.
· Dr. Dave Daley, Associate Dean, College of Ag at California State University, Chico – Daley is an expert in cow/calf production and efficiencies. He is a frequent speaker at many national conferences and is recognized as a leader in animal agriculture.
· Dr. Tom Field, Executive Director of Producer Education NCBA, is returning to the Workshop as discussion leader. His experience with producers and education has led him to this top position at NCBA.
For more information, contact: Kim Verhelst at the Eastern Oregon Ag Research Center in Union, Oregon at 541-562-5129 or e-mail kim.verhelst@oregonstate.edu
6th Annual
Cattleman’s Workshop
Opportunities in a Changing Beef Industry
9:00 - 9:15 Workshop Introductions & Overview.
Dr. Tom Field, Executive Director of Producer Education, National Cattlemen’s Beef Association, Denver, CO
9:15 – 9:45 Challenges and Opportunities for the Beef Cattle Industry.
Forrest Roberts, Chief Executive Officer, National Cattleman’s Beef Association, Denver, CO
9:45—10:30 Beef in a World Market—Meeting the Challenges
Phil Seng, President and Chief Executive Officer, US Meat Export Federation, Denver, CO
10:30 – 10:45 Break (provided by sponsors)
10:45 – 12:00 Opportunities for the Beef Industry in the New Political Environment
Collin Woodall, Executive Director of Legislative Affairs, National Cattlemen’s Beef Association, Washington DC
12:00 – 1:30 Lunch (provided by sponsors)
1:30 – 3:00 Cow/Calf Strategies for Uncertain Times – Thinking Outside the Gate
Dr. Bernie Rollin, Distinguished Professor, University of Bioethics, Colorado State University, Fort Collins, CO
3:00 – 3:15 Break (provided by sponsors)
3:15 – 4:15 What Does it Take to Stay in the Game?
Dr. Dave Daley, Professor of Agriculture, California State University, Chico, CA
4:15 – 5:00 Panel Discussion & Wrap-up.
Dr. Tom Field, Executive Director of Producer Education, National Cattlemen’s Beef Association, Denver, CO
via OCA website 2009 Oregon Cattlemen's Association. All Rights Reserved.
THANK you SPonsors and BNW for this awesome opportunity!!! Day TWO of a GREAT Educational, Networking, and just plain fun time for cattle industry enthusiasts! Can't Wait:)
